Photo Credit: AV Workshop

Corporate gatherings are a significant investment. The costs can add up between the venue, the decorations, guest speakers, merchandise, and more. It's easy to wonder if the event is even worth the effort. The good news is that studies have shown that corporate events are worth the investment. They can help bring in not just brand awareness but bonafide sales.

Whether it’s a new product launch event, a networking event, or a corporate retreat, if you’re considering hosting a corporate event at Tribeca Rooftop + 360° in NYC, here are some interesting facts about your return on investment (ROI) when hosting your event.


Wondering what the average ROI is for a special event? According to Prelude Events, 75 percent of companies that spend between 50 and 100 million dollars on an event can expect more than five times their investment, and 48 percent of brands can expect a ROI of between 3:1 and 5:1!


According to Prelude Events, private events can help boost sales. A whopping 83 noticed an increase in sales after their event. Better still, 70 percent of attendees become regular customers following the event.


Special events can also help your marketing team by generating media buzz and leads. In fact, according to Marketing Charts, 64 percent of marketers utilize trade shows as a means to find new customers and potential business opportunities.

Promote Understanding

One of the best ways to get the details of your product or service across to potential customers is by hosting an event or trade show. Trade shows and product launch events put your product and your people on the front lines to explain what you do and how it can help your customers solve pain points in their business and life.

Show Your Appreciation

Finally, corporate events are a great way to show appreciation to your current customers by getting to know them and showing them the latest and greatest your business has to offer. Prelude Events says more than half of marketers believe that by showing your customers appreciation at marketing events, you can strengthen your relationships with your customers.

In Conclusion

As you can see, when you host a corporate event, you can expect to see a healthy ROI and a positive image of your business in your customer's eyes. To learn more about hosting your next corporate event at Tribeca Rooftop + 360° in NYC, please contact us today.