Your team has worked hard and their persistence has paid off: your new product is ready to launch, and it’s time to tell the world about it! What better way to debut your new product than with an unforgettable product launch party at Tribeca Rooftop + 360° in NYC?

If you’re ready for your product or service to make its big debut, here are some important steps to planning a launch party that will get your product seen and your business noticed, for all the right reasons!

Plan Your Budget

Before you get started on the fun elements of your product launch party, you’ll need to create a budget. Will you be giving out swag? Is it going to be a cocktail party or sit-down dinner? How many guests will be invited? Once you know the numbers, you can start looking for a corporate event venue for your launch.

Find Your Venue

Hosting a product launch party at Tribeca Rooftop + 360° in NYC is an event your guests will remember. Between our high ceilings, beautiful dance floor, and epic Tribeca views, hosting your event here will leave a lasting impression!

Once you have secured your date with us, it’s time to start inviting your guests!

Plan Your Guest List

When deciding who to invite to your product launch event, think about the users of your product. Are they new customers or existing customers? What is their demographic? Knowing demographic information is important, because you want to make sure your product gets in front of the right eyes.

Once you know who you want to invite, figure out how many people you’ll need to invite for your event to be a success, and then get the word out about your product and event.

Promote Your Event

While your invited guests already know about your event by now, it’s time to let the press know, too. Issue press releases, or start a social media campaign announcing your event and the debut of your product. Building excitement for your event and product will generate more interest in that product.

Plan Your Menu

When it comes to menu planning, it can be hard to know what people are able to eat, especially if you’re inviting people outside of your organization. That’s why it’s a good idea to have some alternative options for those with dietary restrictions, such as kosher food, vegan and vegetarian food, and nut free foods.

If you’re still unsure what to serve, our in-house catering team can help you plan a menu featuring almost any cuisine you can dream of. We can even help you with bar selections, such as creating a custom, signature cocktail for your event.

Order The Swag

Whether it’s t-shirts to your actual product, order up enough swag to have on hand to pass out to your attendees. It not only feels great to get ‘free stuff’ but it also helps get your business and product’s name ‘out there’.

Plan The Entertainment

No party is complete without entertainment! Whether you’re going for a celebrity guest, a DJ, live music, guest speakers, or all of the above, make sure you book your entertainment well enough in advance of your event.

Once you know what type of entertainment you will be using for your event, speak to the experts at our in-house audio visual team, AV Workshop and discuss lighting and multimedia options for any performances or presentations.

Seize The Day

Congratulations! You made it! When your day arrives, try to relax and rely upon the planning you have done leading up to the event. Whether you’ve coordinated with coworkers or hired a planner, all that prep-work will help your event run smoothly.

At Tribeca Rooftop + 360° in NYC, we’re here to help you execute the corporate event of a lifetime. Please reach out to us to learn more about what services we offer. To learn more, please contact Tribeca Rooftop + 360° today.