All NYC corporate events - whether it’s a product launch, holiday party, or training seminar – convey a message to its guests. That message is present in every aspect of the event, from venue to refreshment choices. That’s why we feel it’s important to spend extra time on event styling, creating a look and feel for the event that is sure to be memorable for attendees. Styling can be easy with a few simple tips, so read below for our suggestions.

1. Clarify Your Message

   What do you want the event to say about your business? Before meeting with an event planner, prepare two or three words that will convey the feel of the event. This can range from general descriptors like “fun”, “elegant” or “modern”, to something really specific like “mid-1920s Art Deco.” These keywords will help your styling team make choices that are in line with your goals, and prevent any miscommunications down the road. If you’re stuck on what your message should be, discuss it with your planning team. Sites like Pinterest may also help you find some inspiration.

2. Understand Your Venue

   One of the first things you might do to prepare for your event is find somewhere to have it. Along with factors like cost and location, we encourage you to consider the venue’s style and how it will fit with your own. Some NYC venues will have a cool, modern feel while other sites will be more old-fashioned. The venue can affect your choices when it comes to seating layout, table sizes, color scheme, wall space and more. Ask potential venues to do a walk-through before you book so you can be sure it will work with your styling vision. Get space measurements and use a diagramming software like Social Tables to help you plan. Remember, if you book a venue that doesn’t fit with your style, you’ll end up spending more time and money just to make it right.

3. Stick to Your Color Scheme

   When styling for your NYC event, it’s best to choose a simple color palette and work to keep furniture and decorations in line with your choices. This may mean incorporating the logo colors of your business, or simply creating a palette that represents the vibe of the event. Choosing just two or three colors for the event stylist to work with will make the job easier for them. It also helps the style of the event to remain simple – too many colour ideas can look jumbled and unappealing to the eye. That said, don’t feel that you have to stick to neutrals to look professional – a pop of bold color will definitely bring some life to the décor.

4. Create a Focal Point

   The rules of good event planning – and good interior design – suggest creating a focal point in the room. (We like to call it the “wow” factor). A focal point can do many things, such as creating a natural conversation topic or directing the eyeline of guests toward something important, like your company’s product. At business conferences, the focal point can often become the speaker presentations by default, so find a way to dress up the stage or podium with your color scheme. Where possible, consider something totally different to make your event stand out, like a food wall or a topiary shaped like your logo.

We guarantee that paying attention to style and decor when planning your corporate event in NYC will have a maximum impact on attendees. If you’re planning an event in New York City and think you could use some advice on event styling, contact the team at Tribeca Rooftop, one of NYC’s premier event companies.